More than cancer: The silent epidemic in Europe 

“I almost didn’t see my daughter graduate.” Alice, a 45-year-old mother of two, was the picture of health, or so she thought. Until one day, a sudden heart attack left her in the ICU, fighting for her life. Like many others, Alice was unaware of her cardiovascular risk factors. Her story is a stark reminder of the silent epidemic plaguing Europe: cardiovascular disease (CVD). Historically, CVD has been the leading cause of death in the European Union, claiming over 1.8 million lives annually and affecting more than 60 million people. [1],[2] Recent improvements in cardiovascular care in some countries highlight progress, but the burden of CVD remains unparalleled.

Despite its massive toll, CVD lacks the policy attention it deserves. Rising obesity and diabetes rates, particularly among younger populations, are fueling this crisis, while the decline in mortality rates has slowed alarmingly. Marleen Kestens, Manager of CVD Prevention Policies at the European Heart Network (EHN), underscores this urgency:

“CVD remains the leading cause of death in the EU, surpassing cancer and diabetes, yet it has long lacked the policy attention it urgently requires. The progress achieved through Europe’s Beating Cancer Plan presents a clear opportunity: its lessons, good practices, and even its unimplemented measures on prevention and nutrition can help shape an effective Cardiovascular Health (CVH) Plan. With up to 80% of premature CVD deaths being preventable through public health measures and/or preventative treatment, the time to act is now to make the healthy choice the default choice.” 

A blueprint for action

The success of Europe’s Beating Cancer Plan, reflected in the fact that over 90% of its actions are completed or well underway. Council Recommendations on cancer screening, on vaccine-preventable cancers, and on smoke- and aerosol-free environments provide recommendations to Member States and are extending access to important tools such as cancer screening, Human Papillomavirus and Hepatitis B vaccination, and strengthening protection from cancer risk factors such as tobacco. [3] 

These principles are equally vital for tackling CVD. JACARDI is committed to building on this momentum. By collaborating with organizations like EHN and supporting the European Alliance for Cardiovascular Health (EACH)’s roadmap, JACARDI aims to promote preventative care and education, advocate for evidence-based policy changes, and foster partnerships to enhance cardiovascular health across Europe.

For the Coordination Team of JACARDI, “the current policy momentum presents a pivotal opportunity to advance the development and implementation of a dedicated EU Cardiovascular Health Plan. Building on the achievements and lessons of Europe’s Beating Cancer Plan, such a framework must be tailored to the distinct complexities of cardiovascular disease prevention, early detection, and integrated care. We strongly endorse this strategic direction. We are firmly committed to contributing to and advocating for a comprehensive, equity-driven EU response.”

Central to JACARDI’s mission is the promotion of equity and diversity inclusion, grounded in gender-responsive and context-specific approaches. “We believe that only by embedding these principles at every level of policy and practice can we truly reduce the burden of cardiovascular diseases and diabetes, and ensure that no one is left behind,” explain the members of JACARDI’s Coordination Team.

Aligned with JACARDI’s vision, EACH envisions a future where, by 2030, premature and preventable deaths from CVD are reduced by one-third [4]. This ambitious goal aligns with Sustainable Development Goal Target 3.4 and prioritizes access to high-quality risk assessments, personalized care pathways, and reduction of health inequalities across Europe.

Turning vision into reality

Alice’s story, though fictional, represents the reality faced by millions. CVD is a silent epidemic, but it doesn’t have to remain that way. By learning from the successes of Europe’s Beating Cancer Plan and implementing a robust Cardiovascular Health Plan, fewer lives will be lost to preventable cardiovascular conditions. Together, we can make cardiovascular health a priority across Europe and create a future where the healthy choice becomes the default choice.

About the CVH Plan

The European Commission is currently developing the European Cardiovascular Health Plan (CVH Plan) to address Europe’s leading cause of death. In parallel, the European Alliance for Cardiovascular Health (EACH) has published A European Cardiovascular Health Plan: The Roadmap, which sets out a shared vision and concrete recommendations to reduce premature and preventable cardiovascular deaths by one third by 2030. Together, these efforts aim to ensure universal access to risk assessments, patient-centred care, and comprehensive strategies for prevention, diagnosis, treatment, and rehabilitation. Learn more.

Sources: 

[1] Fighting cardiovascular disease – a blueprint for EU action, June 2020. European Heart Network and the European Society of Cardiology. https://ehnheart.org/about-cvd/eu-action-on-cvd/ 

[2] Samuel Chin Wei Tan, Bin-Bin Zheng, Mae-Ling Tang, Hongyuan Chu, Yun-Tao Zhao, Cuilian Weng, Global Burden of Cardiovascular Diseases and its Risk Factors, 1990–2021: A Systematic Analysis for the Global Burden of Disease Study 2021, QJM: An International Journal of Medicine, 2025; hcaf022, https://doi.org/10.1093/qjmed/hcaf022

[3] Europe’s Beating Cancer Plan: a comprehensive action plan working hand in hand with the Cancer Mission. European Observatory on Health Systems and Policies: Domenico Fiorenza Glanzmann, Vittoria Carraro, Philippe Roux; CC BY-NC-SA 3.0 IGO. 12 March 2025, https://iris.who.int/bitstream/handle/10665/380751/Eurohealth-31-1-6-eng.pdf?sequence=1 

[4] A European Cardiovascular Health Plan: The need and the ambition, May 2022. European Alliance for Cardiovascular Health (EACH). https://www.cardiovascular-alliance.eu/wp-content/uploads/2022/05/EACH-Plan-Final_130522.pdf