Location:
Copenhagen, Denmark
Noncommunicable diseases (NCDs), such as cancer and cardiovascular disease, remain the leading cause of death and disability in the WHO European Region, driven by risk factors such as tobacco use, unhealthy diets, physical inactivity, and alcohol consumption. Beyond policy and data, effective communication is essential to shift narratives, reach diverse audiences, and counter misinformation.
On 9–10 October 2025, WHO/Europe, together with the EU Joint Action Prevent NCDs (JA Prevent NCDs), and the Joint Action on Cardiovascular Diseases (JACARDI), will convene communications professionals, media experts, researchers, youth, and people with lived experience, for a dedicated event in Copenhagen.
Through keynotes, interactive sessions, and practical workshops, participants will explore how to strengthen capacity for impactful, evidence-based communication; showcase success stories such as the Redefine Alcohol campaign (part of the WHO–EU Evidence into Action Alcohol Project (EVID-ACTION)); and work on collaboration across sectors and disciplines. A special focus will be placed on reframing health narratives around alcohol, tobacco, nutrition, and physical activity, while ensuring trust, accessibility, and equity in health information.